Don’t know about you, but recently I’ve been getting a little fed up with the definite article thing I put at the head of every post. It was a convention I found amusing in 2011 when I was still young and naive, but now it seems trite, formulaic and restrictive. And you, dear reader, have always deserved more than that. Of course you have. So I had thought I might kick out the jams to make way for a more vibrant, exciting thrust which would send long overdue shockwaves through this post-centenarian blog. Kill your idols. Slash and burn. Tomorrow belongs to me. You know the drill. But then Time put down its fag and tapped me on the shoulder:

Time:  What exactly do you think you’re doing?

Me:  I’m making a few ch-ch-changes.

Time:  Given it some thought, have you?

Me:  Indeed I have. Things have gotten trite, formulaic and restrictive around here so I’m rockin’ up the house a little. My people are getting bored, man. Bored with me, bored with the way I put ‘the’ into every single bloody header and bored with all the little tricks I use to keep them reading. Even these two-way conversations are getting on their tits. And I don’t want to lose them.

Time:  Understood. But I think you’ll find that familiarity with any given protocol is more likely to harness your readership than the shock of the new. Trust me, I’ve been around the block a few times.

Me:  And look where it got you! Bet you never said that to Marcel Duchamp. Or e.e.cummings. Or Kid Jensen. Or…

Time:  Kid Jensen?

Me:  Dave ‘The Kid’ Jensen. From the 70s.

Time:  Ah yes! Didn’t he leave his well-received 4.30-7pm slot on Radio One for pastures new in 1980? And then drop ‘The Kid’ when he returned in 1981?

Me:  Technically, yes. But as a much-loved radio personality, that absence was keenly felt by his listeners and consequently he found it hard to shake off the moniker in subsequent years.

Time:  Let me get this straight. You’re saying that Dave ‘The Kid’ Jensen developed a persona over a period of time that made him incredibly popular. And then, when he binned it in a misguided attempt to stay fashionable, his loyal fans refused to let go of the very thing that had elevated him to stardom in the first place?

Me:  Something like that, yeah.

Time:  Interesting. Ring any bells?

Me:  No. Look, what’s any of this got to do with my blog?

Time:  Nothing at all. Except it’s ‘The Kid’, right?

Me:  Not ‘The Kid’ Jensen, no. It was either Dave ‘The Kid’ Jensen or Kid Jensen. Or just David Jensen afterwards. But no-one really gave a shit by then.

Time:  Why? Because dropping ‘The Kid’ and trying out new stuff put them off?

Me:  Yes.

Time:  I see. Sorry to bother you.

Me:  Thanks for coming in.