Idle Eye 155 : The Modest Proposal

Ever tried to sell yourself? Seriously, have you? You’d think it would be relatively straightforward, seeing as you’re pretty much up to speed with all things you, and it should be just a question of getting the good bits in line, right? Well, I beg to differ. This week I’ve been trying to put together a book proposal for literary publishers and agents, and it’s like pulling bloody teeth. Using a crib sheet downloaded from one of the Bloomsbury fat cats, I somehow managed to get through the early parts unscathed. But then they wheeled in the heavy artillery:

Q)  Please outline the main pedagogical feature you plan to include.

A)  Hmm…It’s a funny blog I want done as a book. That’s it. And the only pedagogical feature I can think of is that it serves as some kind of a caveat.

It gets worse:

Q)  Where do you see the main markets for the book, e.g. UK/Canada/Europe/Australasia etc? Please provide any information that would help us promote it in specific markets, e.g. international case studies/contributors/author profile/possible endorsements.

A)  Hold on, isn’t that what you do? It’s not like I go round to WC1 and say ‘I’m having issues with a recalcitrant paragraph, could you sort it for me’, is it? Or tap you for meals I had in the local café whilst attempting to sound coherent online. My remit is to write the stuff, yours is to put it out there. Surely?

But seeing as I’ve had diddly squit published in my life, maybe it’s time I learnt to play ball. The possible endorsements bit is simple, I’ll just make a call to New Zealand and be the acceptable face of the next thin-skinned grape juice they export. It’s just, well, how exactly are you supposed to know where your main markets are if it’s not out there yet? Perhaps I’ll develop the Downton Abbey effect in the Ukraine (by the way, hello Ukraine stats person. Could you let me know what my USP may or may not be in your country? I’m afraid I haven’t a clue. And good luck with Vladimir), or nag the two people I know in North Carolina indefinitely until they set up an injunction.

It’s not in the nature of creative types to do hard sell. That’s why we have agents and managers and accountants. The whole crux of this symbiosis hinges on the left brain/right brain theory, both parties doing what they do best in order to achieve a mutually beneficial end result. I could no more flog the fluff I put out than eat my own earwax, and that’s as it should be. But it works both ways. If they find me butt naked on a carpet somewhere, dribbling and babbling incoherent nonsense, I shall remind them it is my duty as an artist to push the envelope. So they don’t have to.

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