Idle Eye 23 : The Future

In a plucky bid to beat the supermarkets at their own game, the Idle Hour has recently been developing its very own customer loyalty card. Using a combination of the latest nuclear, biometric and laser technologies from Iran along with simple household bleach, the SuperMacroMcSimpleDynabiolic™ (or VIP) card is set to revolutionize the entire SW13 eating and drinking experience by actually predicting what the customer will order before he/she has actually left the house, with the added benefit that it is actually organic and a full 18% recyclable:

Punter: I love my SuperMacroMcSimpleDynabiolic™ (or VIP) card. I don’t know how I ever got by without it. Really, I don’t. Sometimes I can’t even remember my own name, let alone what I’m going to have at the pub of an evening. So thank you, SuperMacroMcSimpleDynabiolic™ (or VIP), you’re the best. Now, what am I having again?

Sceptics have been quick to condemn the SuperMacroMcSimpleDynabiolic™ (or VIP) card, claiming there are legal implications infringing the rights of privacy currently enjoyed by people who haven’t got one:

Punter: I’m not having one of them SuperMacroMcSimpleDynabiolic™ (or VIP) do-dahs telling me what to have of an evening. If I want a good, honest pint of Harveys I’ll bloody well have one when I bloody well want one. And them cards can stay right out of it.

Mr Thorp was quick to dismiss such allegations, however. “The situation is still under review” he commented before leaving for a swiftly arranged Press Conference in Tehran, adding to suspicions that his relationship with Mr Aftadinahrmint is perhaps more than political:

Aftadinahrmint: Iran has, at no time in the past or future, been involved in the development of loyalty cards for diners and drinkers in the SW13 area. That is a lie, and I invite inspectors to have a look around when I’ve tidied up a bit.

“Well he would say that” retorted Mr Thorp, echoing a similar political denial of a bygone era.

Like it or not, however, it seems the SuperMacroMcSimpleDynabiolic™ (or VIP) card will be here to stay. We spoke to one of the Idle Hour barstaff about the perceivable benefits:

Barstaff: It’s brilliant, like. Sort of like Brazil crossed with The Matrix. When the punter comes in, we don’t actually have to work out what they want, like. ‘Cos it’s already there in the till. It’s aces, man! And I get more time to smoke fags.

So there’s no denying there will be a sensational switch in the way Barnes barfolk transact as the rest of London looks on with baited breath. The SuperMacroMcSimpleDynabiolic™ (or VIP) card will be big business, so get on board before the bus heads out of town. We tried to track down Mr Thorp for the final say but he was away, which we would have known if we’d read our own article:

“It’s the future”, he said. Yesterday.

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